interactivity.

In their article, Defining Interactivity, Downes and McMillan said interactivity would increase the followings; participants’ power over the communication, communication as responsive, and communication’s goal as exchanging info, rather than persuading.

My favorite one was Kiousis. In his article, Interactivity, Kiousis has two different perspectives of interactivity: communication and non communication. Non-communication definition is the communication is associated with technology. However, he uses the term, “Interpersonal communication” because the communication is still occurred between people, but not by face to face. His communication definition emphasizes “Feedback.” He says, “this ability for message receivers to respond to message senders has developed into a core component of many interactivity conceptions.”

Kiousis’ definition is very close to mine. I think the definition of interactivity is communication that an individual’s personal experience could make, change, and improve better. I just can’t think bigger than selling a book on Amazon or downloading a song from iTunes right now, but the feedback is totally based on individual’s experience. What you like or why you don’t like something.

I do think the long tail theory is the next biz model too. I remember when I was in college, me and my friend decided to sell something on eBay professionally. We made almost no margins on our first a couple of transactions to get the “Positive” rates from the buyers. For the online or any other businesses having a specific number or visible data (good or bad reputation) is definitely critical, but good for buyers.