we had a case study in bruce smith's media management class called "keeping google 'googley.'" it attributed google's success to its innovative and interesting business practices (like carly was saying below). i don't know if i'd be able to get anything done if i worked there.
google's mountain view headquarters
now that's googley.
i found it quite interesting that adwords was actually a stolen idea. they seem to have had a bit of a slip on their "don't be evil" mission. nonetheless, google has proven to be a wild success and is one of the first internet-based companies to figure out how to do so online. google has been my search engine of choice for years, and i use igoogle, gmail, google maps, google docs, google scholar, youtube and blogger on a daily basis. they've taken over my online life! they keep coming up with great new ideas and show no sign of slowing down. none of us can imagine a word with out search engines, and it's no surprise to me that gogle was the one to figure it out first.
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