Google - Do not be evil

It's interesting that Google nearly dead-ended when they could not figure out how to make money. When they were struggling to figure it out, they had to steal a solution! The originator of the idea was eventually compensated, very generously it seemed, but their mantra is all about not being evil. With all the dialogue we're having about the struggle to monetize online products/services, it's interesting that for the Google creators, it was their original roadblock.