Wednesday, September 30, 2009

Google Doomed?

As a communication's major, I had heard the watered down version of how Yahoo and Google were created. However, this movie did a good job of getting down and dirty with some of the things that happened behind closed doors. It’s amazing how the idea of the “ultimate guide to the World Wide Web” was spawned because David Filo and Jerry Yang wanted to win a fantasy baseball league. What I found sad was that Yahoo lost its vision because of MONEY! I think it becomes obvious that when the true vision of a company becomes overshadowed because of a few greedy individuals, the thing that suffers is quality. People really don’t like to be bombarded with obvious advertising and Google (using a stolen idea very effectively) has made users feel very comfortable with its home page. Its almost a breath of fresh air to be able to sit at the computer and see the clean white screen, with no gaudy flashing pop-ups or banners! And let’s face it; using targeted advertising is super convenient. What I did find strange about the film, is that at the end when the narrator is talking about Google he seems to be eluding to the idea that even as far as it has come, the company will eventually fail. When I think about this, I do not want to believe that this could happen. After all, I love Google; I think they are innovative, creative and always on top of their game. But at the same time, I also believe that there is a saturation point (a stopping point) where something is going to become so overexposed, so well-known that it becomes obsolete. If Google continues on its course, continues to make our life easier with its wonderful free services and other convenient pay services, I don’t see this happening but I guess the point is….things change, and we can’t predict the future!

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