The second video, with Beerud Sheth, focused on the disparity between Internet users and mobile device users in India in order to showcase "another web within the web." Worldwide, there is around 1.5 billion Internet users and about 3.5 billion sms or text users. In India, this disparity is even greater with around 30 million Internet users and about 300 million sms users. The subscriber growth is rapidly increasing, mostly in small towns and rural areas, but the capabilities of the technology used by this group is very limited. Companies seeking to grow the consumer base in these areas are not concerned with new apps and cooler capabilities but yet how can we lower the price and make it more available to a wider audience? Because of this, Sheth highlighted on GupShop which is the Twitter of India. GupShup allows a publisher to form a group and invite friends and other subscribers. GupShup can be used entirely by mobile device, which is the lowest common denominator. It offers free group messaging and currently has around 12 million subscribers. Basically, it's what we think of the Internet currently but it's compressed into mobile devices for greater access.....like another web beyond the web.
Sunday, November 30, 2008
Web 2.0 Summit
The two videos I watched were Tony Hsieh of Zappos.com and Beerud Sheth of Webaroo. The topic Hsieh chose to discuss was importance of building your brand. He began at Zappos.com in 1999 and focused on customer service and the customer experience from the beginning. According to Hsieh, "If you get the culture right and make sure everyone understands the vision of where your company is going, most of the other stuff -customer service, company culture, falls into place." Culture is so important to their business model because Hsieh feels that a company's brand and culture are two sides to the same coin. They have a stringent interview process to make sure employees fit into the company culture and have passed on talented people because they are not a good fit. Hsieh's main goal is to not be known as an online shoes store, but rather the a company that consistently delivers good customer service and experience. He strives to create the "wow" experience by offering things such as two-way free shipping and surprise upgrades. Unlike some companies, Hsieh knows repeat customers are the best customers and makes a point to take care of them. The Web has made companies more transparent and therefore customers can see through those who project one image yet operate in another. In conclusion, if you focus on what is important such as your company culture and don't stray from it, the profits and sales will follow.
The second video, with Beerud Sheth, focused on the disparity between Internet users and mobile device users in India in order to showcase "another web within the web." Worldwide, there is around 1.5 billion Internet users and about 3.5 billion sms or text users. In India, this disparity is even greater with around 30 million Internet users and about 300 million sms users. The subscriber growth is rapidly increasing, mostly in small towns and rural areas, but the capabilities of the technology used by this group is very limited. Companies seeking to grow the consumer base in these areas are not concerned with new apps and cooler capabilities but yet how can we lower the price and make it more available to a wider audience? Because of this, Sheth highlighted on GupShop which is the Twitter of India. GupShup allows a publisher to form a group and invite friends and other subscribers. GupShup can be used entirely by mobile device, which is the lowest common denominator. It offers free group messaging and currently has around 12 million subscribers. Basically, it's what we think of the Internet currently but it's compressed into mobile devices for greater access.....like another web beyond the web.
The second video, with Beerud Sheth, focused on the disparity between Internet users and mobile device users in India in order to showcase "another web within the web." Worldwide, there is around 1.5 billion Internet users and about 3.5 billion sms or text users. In India, this disparity is even greater with around 30 million Internet users and about 300 million sms users. The subscriber growth is rapidly increasing, mostly in small towns and rural areas, but the capabilities of the technology used by this group is very limited. Companies seeking to grow the consumer base in these areas are not concerned with new apps and cooler capabilities but yet how can we lower the price and make it more available to a wider audience? Because of this, Sheth highlighted on GupShop which is the Twitter of India. GupShup allows a publisher to form a group and invite friends and other subscribers. GupShup can be used entirely by mobile device, which is the lowest common denominator. It offers free group messaging and currently has around 12 million subscribers. Basically, it's what we think of the Internet currently but it's compressed into mobile devices for greater access.....like another web beyond the web.
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