giving 2.0 Thanks

The two video's I watched are Jack Klues from ViviKi, and Mark Zuckerberg from Facebook.





Jack Klues from VivaKi sits atop two of the most powerful media services networks in the world—Starcom MediaVest Group (SMG) and ZenithOptimedia. He is also a member of Publicis Groupe Directoire, the elite governing body that guides his organization’s parent company, Publicis Groupe S.A..

The Interview in general appeared (on the surface) seemed dry and contrived. The major goal for his company ViviKi's new model delivers powerful digital capabilities to the group and its clients that are accelerated for the new media landscape. He claimed that the in building an online branding is creating a the balance between brand building and customer acquisition. And to build a brand online he said it is much like the traditional model of brand building - you simply have to know who you customer is and what they want.

On the other hand - The Interview seemed much more vibrant and alive. In general Zuckerberg claimed that in the past year and in the current economic crisis the Facebook agenda was not necessarily worrying about the economics but to engage and grow their new users. And one of his biggest obstacles was to get user to over come the Internet Safety issues and have people share personal information online.

In both interviews, both gentlemen, seems to be aware of how to build a brand online. But each use different platforms. ViviKi builds large corporate brands while Facebook use Individuals to build brands.