Building a brand and creating a positive image for yourself, or your company, has always been a top priority. In today's fast-paced, tech-savvy world, it is more important than ever to successfully create, and maintain, a positive brand. However, most individuals do not know where, or how to begin building their brand or image. The panel for "The Power of Visual Storytelling" at SXSW Interactive hopes to clear the air and point its attendees in the right direction.
C.C. Chapman, a recognized leader in the online and social media marketing space, organized the panel and brought together Charlie Wollborg (Curve), Becky Johns (Cramer-Krasselt) and Karl Gude (School of Journalism at Michigan State University). According to Chapman, "The Power of Visual Storytelling" panel was created to teach individuals, and companies, how to sell their story to the public using visual storytelling. "There isn't a magic formula to do this, but every can do it. That is why we pulled together a diverse panel that come at storytelling from many different angles so that we can highlight the variety of storytelling methods available in today's world."
Chapman noticed while touring North America promoting his book, Content Rules, that many in his audience were confused about how to tell their story effectively through visual storytelling. "If you can't tell your own story you are doomed. I don't care if you are a preacher, rock star, CEO or student. You need to be able to clearly communicate who you are and what you do. These skills are necessary for getting jobs, getting to know people and growing your business."
Chapman hopes this panel will "inspire people to realize that there are many ways to tell any one single story and that they don't have to feel stuck because of time or budget."
"Technology has really opened tons of creative ways we can now tell a story, and that excites me."
No comments:
Post a Comment