It's not just web-surfing anymore

Conducting search on the Internet has changed greatly within the past 20 years.  For what was once nothing more than a directory-based hub of information, the Internet has morphed into a keyword search to find information instantly.  The fledgling search-engine, Yahoo!, was the first major website to also deduce a way to earn money using the power of the internet.  Google was also a key game-changer in terms of search.  Google based its search around how often people link to a particular site and/or how often people visit a particular site to gain information.  The more popular a site is to users the more likely it will appear within a search query on Google.  It is the advancements and connections made within the Internet that have made seeking information by users faster and easier.  As users needs grow and change so too will the way users search for information will change.

Internet has changed the world by connecting people with information as well as to other people.  People and the creation of sites such as YouTube have allowed a breakdown of control.  Users can create their own content for the most part, without bounds unlike traditional media outlets. 

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The freedom to communicate with the world with little boundaries and the opportunity to connect with and share a little bit about you with people you may never see or meet are incredible powers of Internet advancement.  Another power is the heightened control of the masses in producing web content. Overall, the possibility of creating and sharing are the driving forces of the power of people and the growth and change in how the internet is used.