Beyond Ambition: How companies can change the world for the better

SXSW Interactive 2012 welcomes the panel, "Don't Just Sell Things: Change the World", which will detail how companies can harness the power of good to not only improve their bottom line, but change the world for the better. In today's transparent and ever-changing world, the days of the bottom line are gone--companies now must focus on changing the world for the better. Never has corporate responsibility and transparency been more important. This panel will detail how companies can merge technology, design, and social responsibility. The panelists are an interesting mix of advertising and marketing, business, and entrepreneurship.

Cindy Gallop is the founder of IfWeRanTheWorld a unique website that uses social interaction to promote action. Cindy states that her view is an action graph, and that she is "trying to do something much more difficult than Facebook and Twitter-- to get people to do stuff in the real world."  IfWeRanTheWorld is networked social action. Gallop's business model is to have brands pay her company to activate their values into action programs that do good and make money. She wants less talking about doing good and more action from individuals and companies. She realizes that in this age of social media and transparency, companies can no longer hide...they must prove that they are working to actually improve society. With IfWeRanTheWorld, Gallop states that, "you can't fake anything. Your profile is dynamically generated by your actions. The more you act, the more your profile builds up to become multi-faced, attractive, and aspirational." Gallop called action branding the advertising of the future.

Panelist Neil Powell is the Executive Creative Director at Beattie Mcguinnes Bungay NYC and the founder of The Information Blanket. Powell describes The Information Blanket as similar to Tom's Shoes. With each blanket that is purchased, a blanket is given to a needy mother and child in Uganda. The blanket is unique in that it has various instructions on taking care of a baby. Powell realized the need for both blankets and information about taking care of a baby in Uganda after a visit a little over a year ago.

Leo Premutico is one of the founders of the NY creative agency Johannes Leonardo. I would suggest taking a look at their website...it's quite a unique experience! Johannes Leonardo was recently named small agency of the year, and the agency centers around the idea that the consumer audience is the most powerful medium. The agency was the creative outlet behind Google's "Messages for Japan".

Chris Adams comes to SXSW from Saatchi & Saatchi LA, which is the agency helping Toyota harness the power of their brand by doing good. With Saatchi & Saatch, Toyota has launched two campaigns, "Ideas for Good" and "100 Cars for good".

The panelists will enlighten the audience on how ethics and economics intersect, and become the driving force for social good. After leaving the panel, audience members will have the answers to the following questions:

1. What is ethonomics and how can you help your business or client be more responsible?
2. Why is being fearless important when being generous?
3. How can ethical marketing improve your bottom line?
4. In the age of transparency, how important is doing good?
5. How can you turn a good idea into a viable business solution that can make the world better?

So join us next March at SXSW Interactive to learn how you can change the world! For more information, please visit the panel's SXSW preview.