New Media

Hello everyone!

I graduated from Texas State with an undergraduate degree in Advertising in 2005. I have since moved to Austin and work as the Marketing Specialist for Time Warner Cable Media Sales. From working here I have had the opportunity first hand to see how even in just a few years, media is an ever-changing, ever-evolving channel of communication.

My definition of new media is that it is evolving technology. One week, it could be one type of media, and the next week, another. Since technology is always changing, the definition of what new media is, must also always change. To me it is the newest technology at any given moment of time. My definition most closely relates to what Lev Manovich talks about in his chapter on the evolution of new media. He says that when you define new media as a specific "thing" such as computers or the Internet, that eventually when most forms of culture use that medium, the term "new media" defined as a thing "will lose any specificity". Therefor in my opinion, the definition must change as the newest technology changes.

Similarly in "From Pencils to Pixels", Baron explains that no mater what you are using to write with whether it be ink on paper, a clay tablet or a computer screen, the main point is that any way you do it, writing is writing, and all that matters to the person writing the words is that they are documenting them. It doesn't matter what they are writing on. Similarly when it comes to new media, everyone is looking for the best new thing. And once it is found, no one will care much about their old devices. As long as they are still able to accomplish the things they want to with this new devise, it wont matter.