The next "Big Thing"

I believe that the next big thing in advertising and marketing will be new and innovative forms of non-invasive advertising. The kind of advertising where company’s sponsor an event, activity or place, and brand their product around it. Or where a company is too completely integrated with a technology, show or idea that it is hard to tell the two apart. A good example is the reading on Joga.com, the social network for soccer fans. Being supported and funded by Nike allows Nike to place ads and product placement all over the website without being too “in your face.” Everything on that site revolves around Nike, even the articles written are by Nike, therefore any information a fan receives on the site points towards one thing… NIKE.

A similar situation is shown in the article on the Nine Inch Nails tactic to promote their album. Non traditional advertising will and is becoming more popular in the advertising world. Companies everywhere are, “using the media of today,” to promote their products including the internet, social networks, and other new “fad” technologies. As new technologies are created, new ways of advertising will also be created, and the cycle of innovation will continue. With the use of the internet and new technologies, the possibilities are endless when it comes to marketing to the public. From a simple banner ad, to a complete hide and seek game distributed on many platforms, customers everywhere will be smothered by “silent advertising.”

The poll in the article, “Madison Avenue’s 30-second Spot Remover,” shows that consumers are tired of being “bombarded” by marketing and try and avoid the ads at any cost. They do not want to buy products which have overwhelmed them with ads. This seems to have been the trend in advertising for a long time, and a reason why new, innovative and less invasive advertising is becoming more and more prominent. Like the article says, “Overload is a huge issue.”