Eyelid advertisments

I don't think the question should be what is the future of advertising, but more appropriately what is the future of successful advertising campaigns. I mean, let's face it, newspapers, and terrestrial radio will be around longer than a lot of us give them credit for. I do see a growing trend of advertisements online and interactive. Yet, even in that NIN article and how they are playing a sort of evolved D&D with coded messages and secret websites - it is not all that successful. However imaginative and innovative this quasi-marketing is it would have been more successful if he would have done the normal radio rounds with rigorous touring. A prime example is how they even bolded specific letters in a chance to reveal a secret code. Who has time to decode this nonsense, why can't they get a job, and have a couple of kids? Like I said, this is very innovative just not very appealing to mass audiences, but then again maybe thats the point. Targeting to niche audiences - that's the future. Audiences that want the message. We are currently in a world where we encounter almost 3000 ads a day, if the advertisers wants to make their message count they must target specific niches.

I do believe that online interactive ads will continue to grow with popularity. Huang and Lin in the article: Modeling the Audience's Banner ad Exposure for Internet Ad Planning bring up an interesting point that many people argue that advertising's main function is simply to inform and remind. And however annoying they may be if they are informing and reminding us about a product or service then they are ultimately working regardless if we are clicking and interacting. In the other article Chrysler and Jeep seemed to have a positive impact with interactive advertising , but perhaps they were selective choosing where to advertising and they are simply targeting the appropriate audiences.

In the realm of PR (which is a completely differently story then advertising and I hate how they always get lump together) everything seems to have gotten much easier with the rise of the Internet. Marken's article, Online Public relations brought up a great point to remember when considering public relations. Is that because there are over 17 Billion emails every day more and more people are public relations practitioners. Every email that you send and receive from your company's eddress is a direct representation of the company itself. On the other hand, in the more formal sense of the term PR - modern practitioners can bypass traditional media and get out their message directly through the media our their own corporate website or blog. The example that i pops up is how Mattel handled their slew of toy recalls last summer. Instead of holding a press conference, they posted a video of the CEO apologizing almost immediately on the home page. This is PR in it finest.

As far as advertising under your eyelids, all i know is the best is yet to come!