The next big thing in advertising and PR is definitely going to be some sort of interactive web based idea. Only by advertising on the web can advertisers get millions of people to come together and do something as extraordinary and immense as the alternate reality games (ARGs) talked about in the first article. Only online can viewers interact with products and web graphics. People are getting tired of seeing the same old ads on TV, in magazines, and the ever annoying pop-ups online. Advertising today is all about interactivity. Capturing the customer's attention by giving them something in which they can be a part of themselves seems to be the only way to keep a hold of viewer's short attention spans these days. Humans are curious creatures, and NIN and Lost are using that curiosity to gain millions more fans by giving out hidden clues where people all over the world have to work together on the net in order to find the answers to the riddles. By only giving people glimpses of what's coming up, the advertisers maintain power over their viewers until everything is finally released. When all the information was disclosed at one time, people think it's cool or whatever for a short period, but then get bored and move on to something more new and exciting. It's really an ingenious concept that may be the next step in marketing, maybe even "the next big thing".
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ .
1 comment:
Nice :)
Post a Comment