Showing posts with label SXSW. Show all posts
Showing posts with label SXSW. Show all posts

Thursday, December 15, 2011

Oh, The Books You Might Be Able To Read!

Who says that tech conventions are without their own drama and intrigue? SXSWi 2012 might not have espionage or gunplay, but a publishing freeze on a potentially plagiaristic book title is about as close as it gets.

Author Kevin Nguyen, and his blogging cohort at The Bygone Bureau, were slated to present their latest writing endeavor at the upcoming SXSWi book reading panel, but they are currently dealing with a little legal snafu.

The Bygone Bureau launched in 2007 and is a self proclaimed ‘Journal of Modern Thought’, that publishes articles about travel, humor, cultural criticism, etc.

The Bygone Bureau editors: Kevin Nguyen, Nick Martens, and Darryl Campbell

“The Bygone Bureau is a passion project. It's profitable, but just barely so -- not enough to make a living on. But I like it that way. It keeps the entire thing pure in my mind, and free of any pressure to put up an article just because I think it'll be popular. In fact, I think I'm encouraged by pieces that I think are wonderful and I know will never connect with a large audience,” explains Nguyen.

The blog was met with acclaim, so the editors decided to give print work a try.

“A long time ago, Andrew Sullivan linked to a funny Venn diagram with one circle that said "people who want book deals," one that said "people who think publishing is dead," and the intersection labeled "bloggers." It's totally true. I think a lot of bloggers see a book as a form of validation. And it certainly is, but it can't be the only reason to write a book. The first step is to recognize why something might work better in print than it does online,” said Nguyen.

Making the jump to print meant finding a topic that would translate well to a universal audience, come from a place of personal passion, and was something that could be profitable to appease publishers.

“I was tired of reading [New York Times] pieces about how crappy the recession is for graduates. What I was seeing, among friends and peers, were people doing remarkable, daring things with their lives that they might not have otherwise attempted if the economy wasn't so shaky--working at nonprofits, starting businesses, moving abroad, etc. And no matter how much college debt you have, you will not starve to death. That's a good lesson, too. We wanted the book to illustrate the breadth of the modern post-graduate experience. And most of all, we wanted it to be earnest.”

What they came up with was, “Oh, The Places You’ll End Up Hanging Around: Advice For Today’s Graduates.” Which sounds like a fun, interesting, and fresh take on the thousands of young adults with college degrees that haunt them, as they lay suspended in the ectoplasm of the recession.

However. The inspirational words and unexpected success stories in Nguyen's book are on hold because the title of the book apparently sounds too much like the title of another book. Another book written by someone whose name rhymes with “Boctor Teuss”.

I guess publishing companies simply don’t want to confuse children who are learning their alphabet if a parent buys the post-grad version by mistake.

Hopefully the issue with the title can be resolved, because Nguyen, The Bygone Bureau, and their little book of insight seems to hold some of the only positive spin when it comes to higher education in the mess of the modern day economy.

Tuesday, November 8, 2011

Beyond Ambition: How companies can change the world for the better

SXSW Interactive 2012 welcomes the panel, "Don't Just Sell Things: Change the World", which will detail how companies can harness the power of good to not only improve their bottom line, but change the world for the better. In today's transparent and ever-changing world, the days of the bottom line are gone--companies now must focus on changing the world for the better. Never has corporate responsibility and transparency been more important. This panel will detail how companies can merge technology, design, and social responsibility. The panelists are an interesting mix of advertising and marketing, business, and entrepreneurship.


Cindy Gallop
is the founder of IfWeRanTheWorld a unique website that uses social interaction to promote action. Cindy states that her view is an action graph, and that she is "trying to do something much more difficult than Facebook and Twitter-- to get people to do stuff in the real world."  IfWeRanTheWorld is networked social action. Gallop's business model is to have brands pay her company to activate their values into action programs that do good and make money. She wants less talking about doing good and more action from individuals and companies. She realizes that in this age of social media and transparency, companies can no longer hide...they must prove that they are working to actually improve society. With IfWeRanTheWorld, Gallop states that, "you can't fake anything. Your profile is dynamically generated by your actions. The more you act, the more your profile builds up to become multi-faced, attractive, and aspirational." Gallop called action branding the advertising of the future.


Panelist Neil Powell is the Executive Creative Director at Beattie Mcguinnes Bungay NYC and the founder of The Information Blanket. Powell describes The Information Blanket as similar to Tom's Shoes. With each blanket that is purchased, a blanket is given to a needy mother and child in Uganda. The blanket is unique in that it has various instructions on taking care of a baby. Powell realized the need for both blankets and information about taking care of a baby in Uganda after a visit a little over a year ago.

Leo Premutico is one of the founders of the NY creative agency Johannes Leonardo. I would suggest taking a look at their website...it's quite a unique experience! Johannes Leonardo was recently named small agency of the year, and the agency centers around the idea that the consumer audience is the most powerful medium. The agency was the creative outlet behind Google's "Messages for Japan".


Chris Adams comes to SXSW from Saatchi & Saatchi LA, which is the agency helping Toyota harness the power of their brand by doing good. With Saatchi & Saatch, Toyota has launched two campaigns, "Ideas for Good" and "100 Cars for good".

The panelists will enlighten the audience on how ethics and economics intersect, and become the driving force for social good. After leaving the panel, audience members will have the answers to the following questions:
  1. What is ethonomics and how can you help your business or client be more responsible?
  2. Why is being fearless important when being generous?
  3. How can ethical marketing improve your bottom line?
  4. In the age of transparency, how important is doing good?
  5. How can you turn a good idea into a viable business solution that can make the world better?
So join us next March at SXSW Interactive to learn how you can change the world! For more information, please visit the panel's SXSW preview.